LEGACY IN EVERY SEAM

CLUB BY DENHAM

CLUB by DENHAM is an exclusive menswear line that fuses the elegance of cricket with the refinement of boardroom leadership, offering a luxury leisure collection for modern visionaries who value heritage, strategy, and sophistication.

COLLECTION

STORE EXPERIENCE

As part of a group project, I was responsible for designing the retail experience of our sub-brand. We envisioned a timeless, sophisticated store inspired by cricket, using dark tones, leather and wood to create an elegant atmosphere. Through collages and AI-generated imagery, It inspired me to bring my vision to life.

PHYSICAL EXPERIENCE

For my project, I designed an oval-shaped pop-up store for Club by Denham, reflecting the shape of a cricket pitch and catering to a target audience that values timeless sophistication. The concept blends spatial elements from the mother brand, Denham such as blue metal accents and wooden flooring with the refined, sporty identity of the sub-brand. Featuring mannequins in cricket poses and a museum-like display, the space serves as both a retail experience and a social hub for networking and leisure.

DIORAMA

Here you can find the process behind creating a diorama for a physical launch event of my sub-brand. This project helped me develop foundational spatial design skills, explore how environments evoke emotion, and use spatial storytelling to enhance brand identity. I learned to construct and photograph immersive miniature spaces that convey branded narratives.